Head of Brand & Commercial Performance

The role

You will own and drive the complete performance of a flagship social casino brand. This includes setting commercial targets, executing marketing strategies, and leading cross-functional teams to maximize revenue and player experience.

What you will do

• Take full ownership of brand P&L
• Set commercial targets and drive sustainable revenue growth
• Develop and execute integrated marketing strategies across all channels
• Lead cross-functional collaboration with Product, CRM, Data Analytics, and Finance teams
• Define and optimize key metrics including ARPU, LTV, and retention
• Analyze performance data to capitalize on new opportunities
• Manage vendor relationships
• Represent the brand at industry events
• Build and mentor high-performing teams
• Ensure all activities comply with responsible gaming standards

Required qualifications

• Proven brand leadership experience in digital entertainment, gaming, or social casino environments
• Strong commercial track record with demonstrated success in P&L management and revenue growth
• Expert-level cross-functional leadership and stakeholder management skills
• Strategic mindset combined with hands-on operational execution abilities
• Deep knowledge of digital marketing, user engagement strategies, and data-driven decision making

About the company

B2Spin is dedicated to delivering Free-to-Play Social Casino and gaming experiences. They have a globally diverse team working to improve player experiences and revolutionize the industry.