Event Marketing Manager

The role

You will own the events program across various trades. You will set the events strategy, manage budgets, run booth logistics, and report on event returns.

What you will do

• Set the events strategy and annual calendar, tier every event, and set a meetings target for each one before we sign
• Own the event budget and negotiate sponsorships, booth space, and vendor contracts
• Run booth logistics end to end: exhibitor deadlines, shipping, booth build, staffing, and on-site execution
• Work with our SDRs and AEs to book meetings before every show and staff the booth with the right people
• Get every lead into HubSpot and in front of the right rep within 48 hours of the show closing
• Report what each event cost and returned to leadership, and decide which events to drop, keep, or expand
• Write the playbook so each show runs faster than the last

Required qualifications

• 4+ years in event marketing or field marketing at a B2B company, including owning an events strategy and budget
• Run 12 or more events a quarter, from major booths to walk-the-floor shows, contract to follow-up
• Managed an event budget and can tell us the cost per meeting for shows you ran
• Work well with sales, including when they push back on your plan
• Strong vendor management and contract negotiation
• Calm under pressure
• Comfortable traveling about 30%, often to convention centers for several days at a time

Nice to have

• Construction, trades, or industrial trade show experience
• Experience routing event leads in HubSpot or Salesforce
• Experience bringing customers to the booth or onto a speaking panel
• Experience as the first or only events hire at a startup

Benefits

• Medical, dental, and vision coverage
• 401(k) with a 100% match up to 4%
• Catered lunch in the office
• $70 a month toward your commute

Before you apply

• We are not able to sponsor work visas for this role at this time

About the company

Bobyard uses computer vision and NLP to automate takeoffs and estimates for the construction industry. They raised a $35M Series A led by 8VC, with Primary and Pear.