GTM - Lead

The role

The GTM Lead works across sales, marketing, customer success, product, and operations. You will evaluate and scale new markets, own flagship client onboarding, and lead early-stage sales efforts.

What you will do

• Partner with the CEO and functional leads to evaluate, enter, and scale new verticals and geographic markets
• Own onboarding for flagship and complex clients
• Build repeatable playbooks for client onboarding
• Embed with product, marketing, customer success, and operations to drive GTM initiatives
• Lead early-stage sales efforts into new distribution channels, partnerships, or buyer segments
• Take on high-priority, high-ambiguity special projects
• Translate field experience into structured assets like onboarding guides and playbooks
• Use data to assess performance and support strategic decisions

Required qualifications

• 3–5+ years of experience at a top management consulting firm (McKinsey, Bain, BCG, or equivalent) and/or in a high-ownership GTM, strategy, or operations role at a fast-growing startup
• Proven ability to juggle multiple high-priority workstreams simultaneously
• Willingness and ability to do hands-on work at all levels
• Strong analytical skills
• Excellent written and verbal communication
• Ability to write great slides
• High comfort with ambiguity

Nice to have

• Experience or exposure to B2B SaaS, proptech, fintech, or related industries

About the company

Boom is building a suite of rental financial services for renters and property managers. The company is led by second-time founder Rob Whiting and is backed by investors such as Starting Line, Clocktower Ventures, and Gilgamesh Ventures.