Social Media & Content Lead

The role

The Social Media & Content Lead will turn TikTok, Instagram, and YouTube into a growth engine. You will set creative direction and perform hands-on content creation including scripting, shooting, and editing.

What you will do

• Own TikTok, Instagram Reels and YouTube Shorts end to end
• Own creative direction for how the brand looks, sounds and feels
• Script, shoot, edit and design content daily
• Run a systematic, high-velocity testing program across hooks, formats and series
• Build measurement connecting views to installs, activation and trading volume
• Build brand formats that work faceless or on camera
• Spot trends early and run a creator, UGC and clipping bench
• Partner with Legal to ensure content fits the compliance framework

Required qualifications

• Proven track record scaling a page from 0 to 1
• Proven track record scaling a page from 1 to 100
• Ownership of creative direction
• Hands-on editing and graphic design skills
• Experience scaling brand pages, faceless or on camera
• Scrappy, high-energy operator mindset
• Authorized to work in the United States

Nice to have

• Fintech or crypto experience

Benefits

• Best-in-market benefits package
• Relocation support available for candidates moving to New York

Before you apply

• Must be authorized to work in the United States
• Must indicate if you will now or in the future require visa sponsorship
• Send résumé, links to pages grown with before-and-after numbers, and 3 posts you are proudest of

About the company

Baton Corporation builds and maintains pump.fun, a memecoin launchpad. The team is fewer than 100 people and ships to production daily.