Head of OOH Media ($250k - $400k +bonus)

The role

The Head of OOH Media will own the out-of-home channel end to end by setting strategy, budget, and calendar. You will find placements, negotiate deals, drive creative, and measure campaign impact to take the product mainstream.

What you will do

• Own OOH end to end including strategy, budget and calendar
• Pick sites that earn attention
• Negotiate rates, added value and first look at premium inventory
• Concept OOH campaigns built to be photographed, posted and covered
• Pitch and run stunts to get cities talking
• Build partner bench, pre-cleared formats and production pipeline
• Run production, installs, permits, legal and brand-safety review
• Measure results with geo-holdouts, brand and search lift, app installs, social reach and earned media
• Build the playbook for scaling to new cities

Required qualifications

• 4+ years in OOH, media or brand marketing with major-market campaigns
• Deep OOH fluency in formats, inventory, pricing, lead times, permits, and people
• Negotiator's instinct for premium inventory
• Creative judgment to brief and push creative
• Measurement rigour to design and report on campaigns
• Speed and ownership in a lean team
• Culture-native understanding of internet and meme culture
• Authorized to work in the United States

Nice to have

• Experience on both the buy side and the sell side of OOH
• An OOH campaign or stunt that earned national press or went viral
• Programmatic digital OOH experience
• Crypto, fintech, sports betting, prediction markets or gaming brand experience
• Already use pump.fun
• Getting regulated-category creative approved

Benefits

• Top-of-market base
• Generous bonus structure linked to what your campaigns move
• Token participation depending on level
• Benefits and relocation support: To be confirmed for this role

Before you apply

• Must be authorized to work in the United States
• Please tell us in your application whether you will now or in the future require visa sponsorship
• Send your résumé and a short example of a model or experiment that changed how advertising budget was spent

About the company

Baton Corporation builds and maintains pump.fun, a consumer crypto product built around token creation, discovery and trading. pump.fun is one of the youngest top revenue-generating companies on the planet.