Staff Data Scientist - Growth & Marketing ($400k - $500k)

The role

You will own the measurement and analytics framework for marketing and paid acquisition efforts. You will design experiments, build models to predict user value, and provide recommendations on budget allocation and campaign strategy.

What you will do

• Own the measurement and analytics framework for marketing and paid acquisition efforts.
• Develop frameworks for understanding incrementality, attribution, CAC, LTV, ROAS, payback periods and channel efficiency.
• Design and analyse experiments across creative, audience, channel, bidding and landing-page strategies.
• Build models and analytical tooling to understand user quality and predict downstream value.
• Partner with Growth and Marketing to provide recommendations on budget allocation and campaign strategy.
• Combine advertising platform data with first-party product, behavioural and on-chain data.
• Build foundational data models, dashboards and automated reporting.
• Identify opportunities to improve marketing data infrastructure, tracking and eventing.
• Contribute to the wider Data Science function across product performance, experimentation, user behaviour, ecosystem analysis and competitive intelligence.

Required qualifications

• Experienced Data Scientist with significant exposure to paid acquisition, performance marketing or growth analytics within a scaled consumer technology business.
• Highly proficient in Python or R and SQL.
• Deeply familiar with the challenges of measuring paid marketing performance, including attribution, incrementality, selection bias and platform-reported metrics.
• Experienced designing and analysing experiments, including geo tests, holdouts, A/B tests or other causal inference approaches.
• Comfortable working with metrics such as CAC, LTV, ROAS, retention, conversion and payback.
• Able to move beyond reporting what happened and determine why it happened, what will happen next and what we should do about it.
• Comfortable building data models and lightweight pipelines, ideally with tools such as dbt, Dagster and BigQuery.
• Experienced with data visualisation and dashboarding tools.
• High-agency and comfortable owning ambiguous, high-impact problems.
• Excellent communicator who can work closely with Marketing, Product and Engineering teams.
• Strong product and commercial intuition.

Nice to have

• Experience working with large-scale paid acquisition budgets across channels such as Meta, Google, TikTok, X or other major advertising platforms.
• Experience developing or implementing marketing mix modelling, multi-touch attribution, incrementality testing or other advanced marketing measurement frameworks.
• Experience building LTV, propensity, conversion or user-quality models used to inform acquisition strategy or bidding decisions.
• Experience working with advertising platform APIs, mobile attribution platforms or customer data platforms.
• Experience operating within a high-growth consumer product, marketplace, fintech, gaming or social platform.
• Experience with machine learning methods applied to growth, marketing or user behaviour.
• Experience with crypto, blockchain or on-chain data, or a demonstrated interest in the space.
• Familiarity with data visualisation and modelling tools such as Omni.

Benefits

• Unmatched ownership and autonomy
• Exposure to systems operating at the edge of crypto scale
• The ability to ship fast and see real-world impact immediately

About the company

Baton Corporation is the development company that builds and operates the entire technology stack behind pump.fun, the largest memecoin launchpad in production today.