Head of Performance Marketing & Acquisition ($400k - $1m salary)

The role

The Head of Performance Marketing & Acquisition will build and run a paid growth engine from the ground up. This role involves owning paid acquisition strategy, managing multi-million-dollar daily budgets, and leading a team.

What you will do

• Own paid acquisition strategy end-to-end
• Deploy and manage a multi-million-dollar, always-on daily budget across Meta, Google Ads, TikTok Ads, TikTok Shop, X Ads, programmatic, and emerging crypto-native networks
• Build and lead the team by hiring, onboarding, and managing performance marketers and specialists
• Run a systematic, high-velocity creative testing program
• Build the attribution and measurement infrastructure
• Partner with Legal and General Counsel to ensure campaigns fit within the compliance framework
• Report on and iterate against performance

Required qualifications

• Proven track record owning and scaling paid acquisition at a leading consumer, fintech, or crypto platform or at an agency that ran growth for products like these
• Hands-on channel fluency across Meta, Google, TikTok, and X
• Scrappy, high-energy operator mindset
• Comfort with ambiguity and pace
• Strong quantitative fluency in CAC, LTV, ROAS, and payback period

About the company

Baton Corporation builds and maintains pump.fun, a memecoin launchpad. The company is data-driven and ships to production daily with minimal bureaucracy.