Product Marketing Lead

The role

You will own sales enablement, module marketing, and customer expansion. You will create sales content, develop positioning and messaging, and partner with cross-functional teams to support health system buyers.

What you will do

• Own the core sales content library including sales decks, two-pagers, and white papers.
• Build tailored content for late-stage opportunities.
• Maintain competitive intelligence and battlecards.
• Develop positioning and messaging by module and buyer.
• Lead go-to-market for module launches.
• Partner with Client Success on expansion messaging and QBR materials.
• Write for the health system buying committee including CMOs, CMIOs, CIOs, CFOs, and quality leaders.
• Join deal calls and QBRs.
• Pull roadmap details from Product and work with Clinical to keep claims credible.
• Feed market and competitive insight back into the business.

Required qualifications

• 5+ years of product marketing experience in healthcare technology
• Direct experience marketing to health system executive buyers
• A bachelor's degree
• A record of building positioning, messaging, enablement, and launch programs that sales teams use
• A track record of deal-specific content tied to advanced or closed opportunities
• Experience writing for CMOs, CMIOs, CIOs, CFOs, and quality leaders
• Experience supporting long, multi-stakeholder deals into health systems
• Working knowledge of how enterprise health system deals move
• Exceptional writing that is clear, credible, and evidence-based
• Self-direction in a fast-moving startup

Nice to have

• Product or customer marketing experience with an installed base, including expansion or upsell campaigns
• Familiarity with clinical AI, clinical decision support, or quality and safety improvement
• Experience informally mentoring a more junior marketer

Benefits

• Medical, Dental & Vision coverage through Anthem Blue Cross Blue Shield, Guardian/VSP
• Access to One Medical for same-day and 24/7 virtual primary care
• Life insurance, short-term disability, and long-term disability, fully company-paid
• 401(k) retirement plan
• Free mental health support through Spring Health
• Wellness resources including pet care benefits
• Generous PTO that grows with tenure
• Paid sick time
• Paid holidays
• Occasional company-wide self-care days
• Equity
• Fully paid annual company retreat

Before you apply

• Candidates must have current, unrestricted authorization to work in the United States
• Bayesian Health does not provide visa sponsorship for this position
• Bayesian Health participates in E-Verify

About the company

Bayesian Health is a startup on a mission to make healthcare proactive by empowering clinicians with real-time data. They build AI tools to help clinicians catch life-threatening conditions earlier.