Basata

Marketing Engineer

Tempe, Arizona. Posted 3 days ago

The role

You will own Basata's organic search and AI answer strategy, and improve website conversion to grow qualified pipeline. You will also build AI-powered marketing workflows, starting with events and webinars.

What you will do

  • Own Basata's organic strategy end to end, including keyword research, site architecture, technical SEO, and programmatic pages.
  • Build the AEO program so major AI answer engines cite and recommend Basata, and track prompt sets and citation share.
  • Earn mentions on healthcare review sites, directories, communities, and industry press.
  • Write website, landing, and SEO copy, and implement structured data, semantic HTML, internal linking, and page-speed improvements.
  • Run conversion experiments on landing pages, forms, demo flows, and calls to action.
  • Own HubSpot lead capture, routing, and attribution, plus dashboards tying rankings, AI visibility, traffic, and conversion to sales-accepted pipeline.
  • Map the marketing team's manual work and replace it with agents and automations, with evals and guardrails.
  • Automate event and webinar work, including pre-event research, outreach, registration, follow-up, enrichment, recaps, and lead handoff to sales.
  • Build a workflow that turns webinar and event content into blog posts, social posts, emails, and AEO-ready pages, with human review.
  • Document workflows and train the team to run and extend them.

Required qualifications

  • 3 to 5 years in B2B SEO, growth marketing, web or marketing operations, or growth engineering.
  • Experience owning an SEO or website program with a track record of organic or website-sourced pipeline.
  • Hands-on technical SEO, including crawling and indexing, site architecture, structured data and JSON-LD, and Core Web Vitals.
  • Working knowledge of how LLMs retrieve and cite sources.
  • Experience with AI-visibility tools such as Profound, Peec AI, or Scrunch.
  • Strong writing skills, with content credible to physicians and practice administrators.
  • Experience running website conversion experiments.
  • Fluency with Google Search Console, GA4, Ahrefs or Semrush, Screaming Frog, HubSpot, and a modern CMS such as Webflow or WordPress.
  • Comfort editing HTML, CSS, and JavaScript.
  • Experience building AI agents or automations that a team uses every day.
  • Daily use of AI coding tools such as Claude Code or Cursor.

Nice to have

  • Experience marketing to healthcare providers, or in another regulated category.
  • Python or SQL to pull and analyze your own data.
  • Experience automating event and webinar marketing.
  • Early-stage startup experience as the first or only person in a function.

Benefits

  • Drive real impact on clinic operations and patient care.
  • Play a real role in both systems and experience, not just execute someone else's design.
  • High ownership and trust to lead, build, and bring ideas to life.
  • Work with purpose on real problems in healthcare.

Before you apply

  • The role is measured on a qualified pipeline from organic and website channels.

About the company

Basata is an AI-powered platform that automates administrative and clinical workflows for specialty healthcare organizations. It integrates with existing EHRs and practice systems.