CRM Lead

The role

You will build the engine that turns leads into Base members through customer segmentation, automations, and content. You will own the CRM platform and design multi-step lifecycle journeys across email, SMS, and in-app touchpoints.

What you will do

• Own the CRM platform end to end including workflows, automations, segmentation, lead scoring, and data hygiene
• Design, build, and optimize multi-step lifecycle journeys across email, SMS, and in-app touchpoints
• Build reporting and dashboards to track lifecycle KPIs
• Test and optimize sends, segmentation, and triggers
• Troubleshoot technical issues and maintain data integrity across integrated systems
• Translate complex concepts into simple, consumer-friendly language
• Write content across the funnel including email, SMS, landing pages, scripts, onboarding flows, and newsletters
• Define brand voice and implement messaging across web, email, SMS, and social
• Collaborate with design, ops, and sales to keep messaging consistent

Required qualifications

• 3–7+ years in lifecycle marketing, CRM/marketing operations, growth marketing, or content strategy at fast-paced companies
• Deep, hands-on experience building and optimizing lifecycle journeys in HubSpot, Braze, Iterable, or similar CRMs
• Comfort in the technical details of CRM configuration
• Strong writing and copywriting ability
• Proven ability to create organic content strategies that grow audience and engagement
• Strong organizational and project management skills
• A data-driven approach to measuring and improving performance

About the company

Base is America’s next-generation power company rebuilding the foundation of modern civilization by deploying a vast network of distributed batteries. The Growth team is lean, high-ownership, and results-driven.