Consumer Product Designer

The role

You will shape how people discover and use Base by designing experiences across the website, enrollment process, and mobile app. You will use product metrics and customer insights to improve usability, engagement, and conversion.

What you will do

• Evolve the top-of-funnel experience to improve discovery and enrollment.
• Identify and build new features across the website and mobile app.
• Analyze product metrics and member behavior to inform design decisions.
• Monitor product performance after launch to guide future improvements.
• Use AI, code, and emerging tools to prototype ideas.
• Simplify complex energy and grid concepts.
• Collaborate with the product design team to evolve design systems.
• Prioritize and balance multiple projects.

Required qualifications

• 2 to 4 years of product design experience.
• A portfolio demonstrating visual craft, interaction design, and problem solving.
• Comfort working with product metrics and analytics.
• Ability to independently drive a solution through launch.
• Experience using product data, customer insights, and experimentation.
• Comfort using AI and new tools to go beyond traditional design workflows.
• Strong Figma skills.
• Experience working within and contributing to a design system.
• Strong design judgment.
• A resourceful, curious mindset.
• A point of view on work paired with openness to feedback and collaboration.
• Curiosity about energy, climate, or products that combine hardware and software.

Nice to have

• Ideally working on consumer products

About the company

Base is an American power company rebuilding the electricity foundation by deploying a network of distributed batteries. They are engineers, operators, and creatives solving complex, interdisciplinary challenges.