Creative Strategist

The role

You will develop ideas to build audience, make products understandable, and drive customer growth. You will own organic social strategy and execution while supporting creative strategy for paid channels like Meta and YouTube.

What you will do

• Develop audience insights, messaging angles, and creative concepts.
• Own organic social strategy, content calendar, publishing, and audience engagement.
• Create recurring content series and platform-native posts including scripting, filming, editing, copywriting, and publishing.
• Find stories across customers, products, installations, employees, and mission.
• Develop hooks, scripts, storyboards, and production-ready briefs for paid channels.
• Collaborate with designers, editors, and creators to guide execution.
• Partner with growth marketing to develop creative testing hypotheses and interpret performance.
• Manage assets, approvals, and deadlines.

Required qualifications

• Experience developing creative strategy and social-first content for a consumer brand, product-led company, agency, or similarly fast-moving organization.
• A portfolio demonstrating original ideas, strong execution, and measurable results across organic social and paid creative.
• Strong copywriting and storytelling skills.
• Hands-on content creation skills, including scripting, filming, editing, and publishing.
• Experience developing and iterating performance creative for Meta and YouTube.
• A data-informed approach to creative.
• Strong organization, collaboration, and creative judgment.

Before you apply

• Please include three to five examples of work you helped create, covering both organic social and paid creative.

About the company

Base is America’s next-generation power company rebuilding the foundation of modern civilization by deploying a vast network of distributed batteries. The Marketing team is lean, high-ownership, and results-driven.