Growth Product Lead

The role

You will own and improve core products, systems, and experiences that drive customer acquisition, activation, and retention. You will work across Growth, Engineering, Design, Operations, and Marketing to identify and execute strategic opportunities.

What you will do

• Own and improve critical parts of the acquisition, activation, and retention funnel.
• Identify and execute large strategic bets to improve growth performance, scalability, or customer experience.
• Build new growth products and systems from scratch.
• Partner with engineering, design, analytics, operations, and growth teams to ship customer experiences.
• Define and improve product measurement including instrumentation, funnels, and experimentation frameworks.
• Develop understanding of customer behavior and funnel performance.
• Run experiments across onboarding, routing, messaging, qualification, activation, retention, and lifecycle experiences.
• Contribute to implementation through front-end work, analytics tooling, product configuration, or rapid prototyping.
• Help define how product and growth operate together as the company scales.

Required qualifications

• Owned a website, funnel, or product with measurable outcomes.
• Analytics fluency including defining events, building funnels, and writing SQL.
• Design judgment to evaluate layout, hierarchy, and interaction patterns.
• Ability to operate in an unstructured environment.

Nice to have

• Web / front-end application experience
• SEO fundamentals: on-page structure, technical hygiene, tooling (Semrush, Ahrefs)
• Figma fluency
• Familiarity with PostHog or similar product analytics tools
• AI fluency

About the company

Base is America’s next-generation power company rebuilding the foundation of modern civilization by deploying a network of distributed batteries. The Growth team operates as one lean, high-ownership team across marketing, sales, support, product, and design.