New Markets Growth, Utility Partnerships

The role

A marketing and growth generalist will launch and own customer acquisition in new markets including new geographies, utility partnerships, and homebuilder channels. You will build the acquisition playbook, funnel, and repeatable processes to scale into new markets.

What you will do

• Own customer acquisition targets across new markets.
• Build repeatable processes and marketing playbooks.
• Design and run structured growth experiments across the funnel.
• Translate performance data into decision-making.
• Ensure brand, value proposition, and offerings are consistently represented in new markets and partner channels.

Required qualifications

• 3–10+ years of hands-on growth experience.
• Direct ownership of customer acquisition targets in a consumer or consumer-adjacent business.
• Experience operating in early-stage or unstructured environments.
• Comfortable working cross-functionally with biz ops, design, sales, and product.
• Data-fluency to connect ad platform performance, on-site behavior, and CRM outcomes.

Nice to have

• marketing and management consulting experience

About the company

Base is America’s next-generation power company rebuilding the foundation of modern civilization by deploying a vast network of distributed batteries. The company consists of engineers, operators, and creatives solving complex, interdisciplinary challenges.