Content Lead

The role

You will shape member content for the website, blog, emails, and texts to help homeowners decide to join. You will also lead employer brand content by telling stories of the people building Base.

What you will do

• Own content across the customer acquisition journey, from the website and blog to email, text and social.
• Lead Base's employer brand content and tell the stories of the people building the company.
• Set the voice and editorial standards the rest of Base writes to.
• Build the content distribution strategy
• Partner with lifecycle, growth, recruiting, product and design to turn their work into content people want to read.
• Talk to members and teammates to find the stories worth telling.

Required qualifications

• A portfolio that shows you're an excellent writer.
• A love of writing.
• Experience owning content end to end at a fast-growing company, a consumer brand, or a publication.
• An audience-first habit using interviews, data and research.
• A working knowledge of how content gets distributed across web, social and email.
• The ability to ship volume without losing quality: seven or more pieces a month, plus lifecycle copy.

About the company

Base is America’s next-generation power company rebuilding the foundation of modern civilization by deploying a vast network of distributed batteries. They are engineers, operators, and creatives solving complex, interdisciplinary challenges.