Baseten
Technical Product Marketing Manager
San Francisco, Remote. Posted 16 days ago
The role
You will own positioning and messaging for Baseten products including inference, Model APIs, training, and the core platform. You will build launch plans, create technical assets, and conduct competitive analysis to support sales and product teams.
What you will do
- Own positioning and messaging for Baseten products for ML engineers, platform teams, and executive buyers
- Work with Product and Engineering to ensure technical claims are accurate
- Build and run launch plans for new products and capabilities
- Create launch assets including messaging briefs, landing pages, technical blog posts, and sales decks
- Partner with Demand Gen, Sales, Solutions, and Customer Marketing on campaigns
- Track the competitive landscape including pricing, packaging, and messaging
- Turn competitive analysis into a clear point of view to sharpen positioning
- Talk to customers and sellers to understand buying criteria and objections
- Build battlecards, competitive talk tracks, and product training for sellers
- Work with Sales and Solutions to find and close enablement gaps
Required qualifications
- 4+ years in product marketing, technical marketing, or developer marketing
- At least 2 years marketing to developers or technical buyers at an infrastructure, developer tools, cloud, data, or AI company
- Strong writing with samples to show
- Technical fluency in concepts like inference, autoscaling, fine-tuning, and open- vs. closed-weight models
- Hands-on competitive analysis experience
- Track record of learning unfamiliar products and markets quickly
- Experience launching technical products or capabilities
- Comfortable owning both strategy and execution
- Experience at a fast-moving startup
Nice to have
- Experience with AI/ML infrastructure, inference, model serving, or model training and post-training
- Experience marketing to ML engineers, platform engineers, infrastructure leaders, or technical executives
- Experience building competitive positioning against cloud providers, inference providers, model API companies, or internal platforms
- Time in an adjacent role such as solutions engineering, product management, developer relations, technical writing, or industry or equity research covering AI or infrastructure
Benefits
- Competitive compensation, including meaningful equity
- 100% coverage of medical, dental, and vision insurance for employee and dependents (U.S. only)
- Flexible PTO policy including company wide Winter Break
- Paid parental leave
- Fertility and family-building stipend through Carrot
- Company-facilitated 401(k) (U.S. only)
- Exposure to a variety of ML startups
About the company
Baseten powers mission-critical inference for AI companies by uniting applied AI research, flexible infrastructure, and seamless developer tooling. The company recently raised a $1.5B Series F.