Product Marketing Lead

The role

The Product Marketing Lead will drive the Basic Capital brand forward as a fintech innovator. You will shape the brand voice, launch multi-channel campaigns, and translate complex financial concepts into compelling narratives.

What you will do

• Shape and scale Basic Capital's brand voice, tone, and creative identity
• Turn complex financial concepts into simple, compelling narratives
• Launch and manage multi-channel campaigns across social, email, partnerships, and IRL
• Build creative that breaks through feeds and conversations
• Translate product truth into stories that drive adoption
• Create content that educates
• Work cross-functionally with product, design, sales, and leadership
• Move fast and iterate

Required qualifications

• Experience launching and managing marketing initiatives end-to-end
• Strong writing and storytelling skills
• Ability to run projects with speed, independence, and attention to detail
• Strong creative instincts across content, campaigns, and distribution
• Comfort working in a fast-moving environment
• A strong creative point of view and the ability to execute it
• Comfort operating in ambiguity with high ownership
• A bias toward action and shipping
• The ability to balance brand and performance without losing the soul

Nice to have

• Experience in fintech, consumer finance, investing, or benefits
• Strong social instincts and an understanding of modern distribution
• Experience with brand campaigns, IRL activations, or unconventional marketing
• You’ve helped build a brand people love, not just a product people use

About the company

Basic Capital is a fintech company building the mortgage for retirement to make wealth accessible to every American. The founding team includes leaders from Goldman Sachs, Uber, Block, and Robinhood.