Basis Ai

Marketing Operations Manager

New York Office. Posted 5 months ago

The role

You will build systems that turn buyer interest into revenue by designing and automating an all-bound model. You will partner with GTM and RevOps teams to connect account data, buyer signals, and campaign engagement to sales actions.

What you will do

  • Connect the buyer journey through segmentation, scoring, routing, nurture, and recycling workflows
  • Turn campaigns and events into pipeline through audience selection, lead capture, and follow-up
  • Build automation to replace repetitive work with reliable workflows
  • Connect marketing spend and activity to pipeline and revenue
  • Keep CRM, marketing automation, and connected tools accurate and reliable

Required qualifications

  • 4+ years in marketing operations, revenue operations, or demand generation at a B2B software company
  • Hands-on experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce) and the integrations between them
  • Proven track record building lead scoring models, ICP/segmentation frameworks, and lead lifecycle processes
  • Strong command of multi-touch attribution and funnel reporting
  • Bachelor's degree or equivalent practical experience
  • Ability to work in office in Manhattan 5 days per week

Nice to have

  • Finance Experience: Familiarity selling or marketing into the office of the CFO
  • Experience operationalizing field marketing and events as a pipeline source
  • Startup experience: Background at high-growth companies during scale phases
  • SQL or analytics tooling experience for self-serve reporting

Benefits

  • Premium Medical, Dental, and Vision coverage
  • Life Insurance
  • 6 coaching & 6 therapy sessions through Spring Health
  • 100% Wellhub Gold membership
  • Unlimited PTO
  • 12 paid company holidays
  • Daily meal stipends
  • Fully stocked kitchen
  • $300 toward custom desk setup
  • Pre-tax commuter benefits
  • 401(k) retirement plan
  • Access to Carrot Fertility and paid parental leave

About the company

Basis builds real agents that perform end-to-end work for large accounting firms. The company recently raised $100M at a >$1B valuation.