Product Marketing Manager

The role

You will define the voice, positioning, and go-to-market strategy for Basis. You will build connective tissue between product, sales, and the market to accelerate adoption across accounting and enterprise finance organizations.

What you will do

• Define voice, positioning, and go-to-market strategy
• Develop product positioning and segmentation for buyer personas
• Partner with sales to craft narratives, decks, and demo storylines
• Create high-leverage content like case studies, ROI calculators, and product videos
• Own competitive intelligence
• Collaborate with product teams to launch new features
• Drive external storytelling and lead thought leadership

Required qualifications

• 4–10 years in B2B SaaS or enterprise product marketing
• Ability to simplify complex technical workflows into clear, value-driven propositions
• Ability to toggle between high-level GTM strategy and hands-on execution
• Comfort building marketing functions and processes from scratch
• Interest in how AI and technology are reshaping professional work and the accounting industry

Nice to have

• fintech or accounting/ERP experience
• Experience supporting sales teams navigating complex enterprise accounts
• Track record of launching products to service-based firms (B2B2B) and corporate buyers
• Previous experience writing or speaking on technology, AI, or the future of work

Benefits

• Premium Medical, Dental, and Vision coverage
• Life Insurance
• 6 coaching and 6 therapy sessions through Spring Health
• 100% coverage of Wellhub Gold membership
• Access to gyms like Lifetime, SoulCycle, NYSC and wellness apps like Strava and Headspace
• Unlimited PTO
• 12 paid company holidays
• Daily meal stipends
• Fully stocked kitchen
• $300 toward custom desk setup
• Pre-tax commuter benefits
• 401(k) retirement plan

About the company

Basis builds real agents that do real work in the real economy for large accounting firms. The company recently raised $100M at a >$1B valuation.