Basis Ai

Founding Demand Generation Manager

New York Office. Posted 3 months ago

The role

You will build an account-based engine for the accounting firm market. You will create 1:1 and 1:few programs to generate qualified pipeline and help the company land and expand across high-value firms.

What you will do

  • Build 1:1 programs for strategic accounts
  • Build 1:few programs for the wider accounting firm market
  • Map buying committees across tax, CAS, and audit
  • Find signals showing when an account is ready to move
  • Turn account plans into tailored programs with Sales and BDRs
  • Conduct account research, executive outreach, and custom offers
  • Execute events, direct mail, and deal acceleration
  • Build campaigns, partner programs, executive experiences, and webinars
  • Work with Events and Partnerships leads to turn conferences and alliances into account plays
  • Turn narrative and assets into account engagement and revenue

Required qualifications

  • 5-8 years in B2B demand generation, account-based marketing, or field marketing
  • Track record of building 1:1 and 1:few programs that created qualified enterprise pipeline
  • Deep account planning skills across ICP definition, account selection, buying committee mapping, intent signals, and engagement strategy
  • History of partnering closely with Sales and BDR teams
  • Experience using events, field programs, partnerships, referrals, or alliances
  • Clear point of view on account stages, engagement signals, measurement, and pipeline feedback loops
  • Technical aptitude and curiosity

Nice to have

  • 1:1 Account Depth: Examples of creating programs that changed the sales conversation
  • 1:Many Leverage: Campaigns that reached a defined account set at scale
  • Pipeline Ownership: Programs that created measurable meetings, opportunities, pipeline, or revenue
  • Event and Partner Leverage: History of turning events, alliances, referrals, or customer relationships into account engagement
  • Land-and-Expand Experience: Programs that helped a company enter one team and expand into additional buyers
  • System That Compounds: Creating workflows that make the next program faster and stronger

Benefits

  • Premium Medical, Dental, and Vision coverage
  • Life Insurance
  • 6 coaching and 6 therapy sessions through Spring Health
  • 100% coverage of Wellhub Gold membership
  • Access to gyms like Lifetime, SoulCycle, NYSC and wellness apps like Strava and Headspace
  • Unlimited PTO
  • 12 paid company holidays
  • Daily meal stipends
  • Fully stocked kitchen
  • $300 toward custom desk setup
  • Pre-tax commuter benefits
  • 401(k) retirement plan

About the company

Basis builds real agents that do real work in the real economy for large accounting firms. The company recently raised $100M at a >$1B valuation.