Basis Ai

Founding Brand Designer

New York Office. Posted a month ago

The role

You will own the brand identity and visual language for Basis. You will shape the brand across the website, launches, campaigns, customer stories, visual assets, and recruiting.

What you will do

  • Own how the brand shows up in the world
  • Turn company and category narrative into a visual identity
  • Define the visual language for customer and technical brands
  • Shape the brand across website, launches, campaigns, customer stories, visual assets, and recruiting
  • Set creative direction and bring a point of view on modern B2B design
  • Build a flexible brand system, clear standards, reusable templates, and AI-enabled workflows
  • Partner with Head of Marketing, PMM, Content, Demand Generation, Customer Marketing, Product, Sales, and Recruiting
  • Guide agencies, freelancers, and future designers

Required qualifications

  • 5-8 years in brand design, visual design, or creative direction
  • Portfolio of complete brand systems
  • Exceptional taste in typography, composition, color, hierarchy, image direction, and visual storytelling
  • Strong digital design skills
  • Experience shipping responsive web experiences in partnership with developers
  • Experience building design systems, templates, standards, and workflows
  • Strong creative judgment
  • Technical curiosity and ability to learn a complex product, buyer, and market quickly

Nice to have

  • Category-Defining Brand Work
  • Website Depth
  • Campaign Concepts
  • Editorial Taste
  • System That Compounds
  • AI-Native Creative Practice

Benefits

  • Premium Medical, Dental, and Vision coverage
  • Life Insurance
  • 6 coaching and 6 therapy sessions through Spring Health
  • 100% coverage of Wellhub Gold membership
  • Access to gyms like Lifetime, SoulCycle, NYSC and wellness apps like Strava and Headspace
  • Unlimited PTO
  • 12 paid company holidays
  • Daily meal stipends
  • Fully stocked kitchen
  • $300 toward custom desk setup
  • Pre-tax commuter benefits
  • 401(k) retirement plan

Before you apply

  • Send a portfolio link along with your resume

About the company

Basis builds real agents that do real work in the real economy. They recently raised $100M at >$1B valuation.