Betterup

Senior Product and Go-to-Market Strategist

All Hubs , Remote. Posted a month ago

The role

You will own the positioning and narrative that drive the full customer journey. You will turn market intelligence and customer research into strategic choices, messaging, and field assets.

What you will do

  • Build understanding of enterprise-level problems for CEOs, CFOs, and CHROs
  • Connect customer problems to BetterUp's solution through positioning and messaging
  • Partner with market and customer intelligence teams to inform strategic choices
  • Own positioning and messaging across the customer journey
  • Lead the multi-product and platform narrative
  • Lead end-to-end product launch strategy and narrative
  • Build reusable field systems like battlecards, playbooks, and case studies
  • Sharpen the company category position
  • Use AI to compress research, synthesize data, and draft work

Required qualifications

  • 8+ years of experience in strategy consulting with Bain & Company, McKinsey, or BCG
  • Strategic and analytical excellence
  • Relentless curiosity
  • Customer-centric instinct for enterprise problems
  • Craft of writing
  • Cross-functional influence
  • Hypothesis-driven thinking with shipping discipline
  • Agility and resilience
  • AI fluency
  • Enterprise buyer exposure

Nice to have

  • Additional experience in a lean, high-growth scale-up
  • Direct product marketing, HR tech, or B2B SaaS experience

Benefits

  • Access to BetterUp coaching for you and a friend or family member
  • Competitive compensation plan with opportunity for advancement
  • Medical, dental, and vision insurance
  • Flexible paid time off
  • All federal/statutory holidays observed
  • 4 BetterUp Inner Workdays per year
  • 5 Volunteer Days per year
  • Learning and Development stipend
  • Company wide Summer & Winter breaks
  • Year-round charitable contribution of your choice on behalf of BetterUp
  • 401(k) self contribution

Before you apply

  • Please ensure you can realistically commit to the hybrid structure of at least two days per week or eight days per month in a hub location
  • During your interview process, you will have opportunities to showcase how you harness AI

About the company

BetterUp is a company whose mission is human transformation.