Senior Channel Partnerships Manager, GTM

The role

You will build the channel partnership function from the ground up. This includes developing partner strategy, processes, and relationships to create a repeatable go-to-market motion.

What you will do

• Own strategic partnerships across HCM platforms, technology platforms, consulting firms, and global systems integrators
• Build the partner program including selection criteria, engagement processes, and operating structure
• Build executive relationships with partner leadership
• Define joint business plans with measurable goals for pipeline, revenue, and market expansion
• Lead go-to-market planning for new product launches and build co-sell motions
• Work with Sales to embed partners into account planning and strategic pursuits
• Work with Marketing and Product Marketing on joint messaging, case studies, and campaign assets
• Build partner enablement programs
• Run recurring partner operating cadences
• Surface partner feedback and ecosystem trends to leadership

Required qualifications

• 6+ years of experience managing technology partnerships or channel go-to-market motions
• Experience building and managing relationships with senior and C-level executives at partner companies
• Experience launching partner go-to-market programs, including co-sell motions and joint account planning
• Experience working cross-functionally across sales, marketing, product, and operations
• Drives functional strategy for AI adoption, identifying transformational opportunities that create competitive advantage
• Transforms core business processes through strategic AI integration

Nice to have

• Experience partnering with major technology platforms (e.g., Google, Microsoft, Workday, SAP)
• Experience in the HR technology or workforce transformation space
• Experience building partner enablement programs from the ground up

Benefits

• Access to BetterUp coaching for you and a friend or family member
• Competitive compensation plan with opportunity for advancement
• Medical, dental, and vision insurance
• Flexible paid time off
• All federal/statutory holidays observed
• 4 BetterUp Inner Workdays per year
• 5 Volunteer Days per year
• Learning and Development stipend
• Company wide Summer & Winter breaks
• Year-round charitable contribution of your choice on behalf of BetterUp
• 401(k) self contribution

About the company

BetterUp is a company whose mission is human transformation. They offer a culture focused on life-changing work and personal development through coaching.