Beam Up
Storytelling and Marketing Lead
Hybrid - Melbourne, Remote. Posted a month ago
The role
The Storytelling and Marketing Lead will own the strategy and execution of all communications and marketing efforts in Australia. You will build brand awareness and drive pipeline through content creation, sales enablement, events, demand generation, and PR.
What you will do
- Work with Sales and Customer Success to identify opportunities
- Speak to customers to understand frontline work and AI
- Design and execute integrated Marcomms strategy
- Create customer stories via website, video, blog, one-pagers and social
- Manage PR, partner and influencer marketing
- Provide Sales and CS enablement via slides, outreach sequences, training and ABM
- Drive demand generation via paid and organic channels
- Execute events and field marketing including conferences and customer dinners
- Produce webinars, podcasts and virtual events
- Develop long form thought leadership including ebooks and research reports
Required qualifications
- High level of autonomy and ownership
- At least 5 years’ relevant experience in social media, content marketing, PR, events, email marketing and/or demand generation
- Ability to learn and use tools like Hubspot, Webflow, Figma and Customer.io
- Excellent written and spoken English
About the company
Beam is building AI that serves society and has a global team of problem solvers. The company has been named one of the world's 100 hottest startups and is backed by founders of Booking.com, Calm, Shazam and Dropbox.