Product Marketing Manager

The role

You will own end-user communications, lifecycle activation, and product marketing collateral. You will help build the foundations of a new function to support product scaling and go-to-market activity.

What you will do

• Own end-user communications for every product release and change
• Write help centre articles, in-app updates, and release notes
• Run lifecycle campaigns in Customer.io to drive product adoption
• Coordinate campaign scheduling with a fortnightly newsletter cadence
• Launch bespoke campaigns to highlight features and products
• Produce product marketing collateral including one-pagers, decks, and assets
• Partner with the Product GTM Lead on localised content direction and strategy
• Build the foundations of a new function and lay groundwork for content scaling

Required qualifications

• 2+ years experience in product or lifecycle marketing
• Confident using email or lifecycle marketing platforms
• Technical understanding to translate product details into clear communications
• Proactive and commercially minded
• Excellent writer with a strong eye for detail
• Ability to own campaigns end to end from building to measuring performance
• Highly organised and dependable
• Natural collaborator able to work cross-functionally

Nice to have

• Experience within a SaaS environment
• Customer.io experience

About the company

Beam is building AI that serves society. They are a global team of problem solvers whose products are used by over 120,000 frontline workers.