Storytelling and Marketing Lead

The role

You will own the strategy and execution of all communications and marketing efforts to build brand awareness and drive pipeline across the US. This includes content creation, sales enablement, demand generation, and PR.

What you will do

• Become an expert and trusted partner in your vertical by working with Sales and Customer Success
• Speak to customers to develop understanding of frontline work and AI
• Design and execute integrated Marcomms strategy
• Create customer stories via website, video, blog, one-pagers and social
• Manage PR, partner and influencer marketing
• Provide sales and BDR enablement via slides, outreach sequences, training and ABM
• Drive demand generation via paid and organic channels
• Execute webinars, podcasts and virtual events
• Produce long form thought leadership including ebooks and research reports
• Manage newsletters and email communications

Required qualifications

• At least 4 years' relevant experience in social media, content marketing, email marketing and/or demand generation
• Ability to learn and use tools like Hubspot, Webflow, Figma and Customer.io
• Excellent written and spoken English
• High level of autonomy and ownership

About the company

Beam is building AI that serves society. They are a global team of problem solvers whose technology is used by over 120,000 frontline workers across 400+ customers.