Creative and Editorial Lead

The role

You will build the storytelling engine for the brand by setting editorial direction and quality standards. You will create editorial content, video, and digital campaigns using customer proof and technical progress.

What you will do

• Own Bedrock's editorial strategy, storytelling pipeline, publishing cadence, and quality bar.
• Create a high-volume, high-quality stream of work to expand brand presence and trust.
• Personally write, edit, interview, develop concepts, and bring work to completion.
• Develop editorial standards, writing guidance, review criteria, and production workflows.
• Own creative and editorial direction for testimonials, case studies, web, blog, and social content.
• Translate complicated technical ideas into clear and persuasive narratives.
• Develop recurring editorial franchises and signature formats.
• Use market and audience insight to prioritize story opportunities and campaigns.
• Lead external agencies, freelance writers, designers, photographers, filmmakers, and producers.
• Build and lead an internal newsroom and creative studio over time.

Required qualifications

• 8+ years of experience in editorial, creative direction, brand writing, content strategy, journalism, media, agency creative, entertainment, digital production, or a comparable storytelling discipline
• Strategic creative generalist who can connect audience insights and business priorities into work.
• Ability to turn complicated or technical material into clear and compelling stories.
• Ability to learn complex subjects quickly and earn credibility with various stakeholders.
• Experience guiding creative work across multiple formats and channels.
• Hands-on orientation to write, edit, interview, and shape work.
• Strong project leadership and operational discipline.
• Collaborative, low-ego working style.

Nice to have

• A portfolio is helpful

About the company

Bedrock retrofits heavy equipment like excavators to perform autonomous work on live commercial job sites. The company is moving AI out of the lab and onto real job sites.