Product Marketing Manager

The role

You will shape how Benchling's product is understood, brought to market, and adopted. You will partner with Product, Sales, Customer Experience, and Marketing to define go-to-market strategy, positioning, and market launches.

What you will do

• Develop positioning, messaging, and go-to-market strategy for a major area of the platform.
• Lead product launches from early strategy through market introduction, field readiness, adoption, and measurement.
• Own and contribute to pricing and packaging, including pricing analysis, deal assistance, discounting methodology, and pricing enablement.
• Partner with Product and Engineering to bring customer, market, and commercial insight into product decisions.
• Build understanding of customers, users, buyers, competitors, and the enterprise software and AI landscape.
• Create product narratives, content, and enablement for customer-facing teams.
• Work across Sales, Customer Experience, and Marketing to drive adoption, expansion, pipeline, and revenue.

Required qualifications

• 6+ years of experience in product marketing or a related go-to-market role within B2B enterprise software.
• Marketed complex or technical products, such as data platforms, APIs, SDKs, integrations, developer tools, workflows, or AI products.
• Owned positioning, messaging, product launches, and sales enablement from strategy through execution.
• Partner with technical product managers and engineers.
• Strong writer and storyteller.
• Understand customers and nuanced enterprise buying dynamics to communicate value to users, technical stakeholders, business leaders, and executives.
• Comfortable creating structure in ambiguous environments and driving work forward across multiple teams.
• Deeply curious and motivated to learn unfamiliar technical and scientific domains.

Nice to have

• Experience at a growth-stage or rapidly scaling enterprise software company.
• Experience marketing a platform or products used by technical audiences.
• Experience driving adoption or expansion within enterprise customers.
• Experience bringing AI products or capabilities to market.
• Familiarity with biotechnology, scientific software, or regulated industries.

Before you apply

• You'll complete a brief AI-focused exercise or discussion as part of the interview process.

About the company

Benchling is the AI platform for biotech R&D. Over 200,000 scientists around the world trust Benchling to power their most important work.