Bitvavo

Senior Product Marketing Manager - Customer Growth

Headquarters. Posted a month ago

The role

The Senior Product Marketing Manager will own growth and go to market strategy for the retail product. This role focuses on growing usage through cross-sell, upsell, and adoption of new features.

What you will do

  • Define and lead new market entry strategy and aggressive growth strategies in existing markets.
  • Experiment with new creative tactics to drive acquisition, onboarding, activation or top-of-funnel conversion.
  • Plan, build and ship multi channel campaigns end to end.
  • Track the competitive landscape for new customers.
  • Connect Product and Marketing on everything acquisition-related.
  • Brief creatives and align cross functional teams around one consistent first-touch story.

Required qualifications

  • 5+ years of hands-on experience in growth marketing, acquisition-focused product marketing or product management within trading, investing or consumer fintech.
  • Track record of moving prospects into activated, retained customers in a regulated product.
  • Self starter.
  • Analytical, defining success metrics and using data and experiments to shape acquisition campaign and product decisions.
  • Strong communication and stakeholder management.
  • Understanding of marketing channels, effectiveness and best place to reach new customers in a given market.

Nice to have

  • Experience in a regulated, multi market financial services environment
  • Genuine interest in crypto, with a view on where the space is headed relative to traditional finance
  • Strong insight into unmet customer needs in trading, staking and other digital asset products
  • Experience running structured A/B tests to validate campaign and product decisions before scaling
  • Experience with marketing, CRM and content management systems such as Contentful, Hygraph, Braze, Amplitude or ABSmartly

About the company

Bitvavo launched its digital assets trading platform in 2018 to bridge the gap between traditional currencies and digital assets. It is the market leader in the Netherlands and one of the largest in Europe.