Senior Product Marketing Manager - Advanced Trading

The role

The Senior Product Marketing Manager will own go-to-market and engagement for sophisticated traders on retail products like web3, high leverage, and RFQ. You will define strategies for new trading instruments and drive trading volume through lifecycle, win-back, and loyalty campaigns.

What you will do

• Define and lead go to market strategy for new and advanced trading instruments and features
• Drive trading volume and engagement among most active traders
• Plan, build and ship multi channel campaigns end to end
• Run engagement programs built for traders
• Track competitor derivatives, margin and pro-trading offers
• Shape competitive positioning and USPs for the advanced-trader audience
• Educate product and marketing peers on how advanced traders think
• Brief creatives and align cross functional teams around one consistent story

Required qualifications

• 5+ years of hands-on experience in product marketing, go to market execution or product management within trading, investing, derivatives or consumer fintech
• Track record of shipping go to market strategies that drive conversion and retention in a regulated product
• Deep understanding of trading instruments and financial markets
• Self starter
• Analytical, defining success metrics and using data and experiments to shape campaign and product decisions
• Strong communication and stakeholder management

Nice to have

• Experience in a regulated, multi market financial services environment
• Genuine interest in crypto
• Strong insight into unmet customer needs in trading, staking and other digital asset products
• Experience running structured A/B tests to validate campaign and product decisions before scaling
• Experience with marketing, CRM and content management systems such as Contentful, Hygraph, Braze, Amplitude or ABSmartly

About the company

Bitvavo launched its digital assets trading platform in 2018 to bridge the gap between traditional currencies and digital assets. It is the market leader in the Netherlands and one of the largest in Europe.