Senior Director, Brand Lead - US

The role

The Senior Director, Brand Lead – US will develop and execute the US brand strategy and commercial plan for ficerafusp alfa. This leader will translate customer and market insights into positioning, messaging, and promotional strategy to support the transition toward commercialization.

What you will do

• Develop and execute the US brand strategy, positioning, messaging, and annual brand plan for ficerafusp alfa.
• Translate clinical, market, competitive, and customer insights into brand strategies.
• Lead development of the brand value proposition and customer engagement strategy.
• Develop and maintain the integrated brand plan across multiple channels.
• Lead marketing workstreams supporting launch readiness and execution.
• Partner with cross-functional teams including Medical Affairs, Regulatory, and Sales.
• Develop differentiated engagement strategies for priority HCP segments.
• Lead day-to-day relationships with advertising, creative, media, and digital agencies.
• Manage the brand marketing budget.
• Recruit, develop, and mentor brand marketing talent.

Required qualifications

• Bachelor’s degree
• 10+ years of progressive biopharmaceutical commercial experience
• Significant experience in oncology marketing
• Demonstrated experience developing and executing US brand strategy for an oncology product
• Strong understanding of the US oncology marketplace
• Ability to translate complex clinical data and customer insights into positioning and messaging
• Experience leading cross-functional teams and external agency partners
• Strong understanding of promotional regulations and compliance requirements
• Ability to operate effectively in a high-growth, resource-conscious biotech environment
• Excellent strategic, analytical, communication, and project-management skills

Nice to have

• MBA or advanced scientific degree
• Pre-launch and/or launch experience
• Experience in oncology, immuno-oncology, targeted therapies, biologics, or other complex specialty products
• Experience with HNSCC and/or solid tumors
• Prior experience launching a first-in-class or highly differentiated oncology product
• Prior experience launching a therapeutic with a companion diagnostic (CDx)
• Experience building brands within a small or mid-size biotech transitioning from clinical to commercial stage
• Experience developing omnichannel customer engagement strategies
• Experience with both academic and community oncology customers
• Experience with specialty products requiring significant education and behavior change

About the company

Bicara Therapeutics is a clinical-stage biotech company pioneering bifunctional antibodies for targeted tumor modulation. Headquartered in Boston, the company focuses on advancing its lead asset, ficerafusp alfa.