Director, HCP Marketing

The role

The Director, HCP Marketing Lead will develop, lead, and execute HCP marketing strategy and promotions for Ficerafusp Alfa. This role involves preparing for US FDA approval and working on launch readiness for Head and Neck Squamous Cell Carcinoma.

What you will do

• Lead HCP marketing strategy for Ficerafusp Alfa in 1L R/M HPV-negative HNSCC.
• Develop and execute the HCP launch plan across personal promotion, digital/media, peer-to-peer, and congress.
• Lead the development of the HCP messaging platform and core visual aid.
• Oversee HCP Digital/Media strategy and multi-channel marketing mix.
• Collaborate with medical affairs, field medical, and commercial teams.
• Engage with physician experts and Key Opinion Leaders.
• Partner with sales training and field leadership to develop learning standards.
• Ensure compliant marketing processes and programs.
• Manage and track budget spend.

Required qualifications

• Bachelor's degree
• 8+ years of experience in biopharma, marketing, or other commercial roles
• Oncology experience
• Experience operating in evolving market and organizational dynamics
• Strong clinical, scientific, marketing, and oncology business acumen
• Experience developing brand plans in support of business objectives
• Strong communication and cross-functional leadership skills
• Alignment with Bicara's core values
• Ability to travel up to 25% of the time

Nice to have

• Advanced degree
• New product launch experience

About the company

Bicara Therapeutics is a clinical-stage biotech company pioneering bifunctional antibodies for targeted tumor modulation. Founded in 2020, the company is headquartered in Boston.