Biggergames
Performance Marketing Manager
Istanbul. Posted 4 months ago
The role
The Performance Marketing Manager will establish and execute strategies to reach millions of users. You will manage and optimize campaigns across various channels using data-driven decisions.
What you will do
- Manage and optimize all campaigns on all channels such as Facebook, Google, and other ad networks
- Test new tactics, new campaigns, and new ad networks to improve the UA process
- Work closely with ad networks and manage the relationships
- Analyze the UA data and identify the growth opportunities
- Understand the market dynamics, UA tools and users to improve the whole UA process
- Work together with marketing artists to create better-performing creatives
- Follow the competition and gather market intelligence to establish new best practices
- Optimize and track monetization channels to improve LTV
Required qualifications
- University degree in Engineering, Mathematics, Economics or relevant fields
- 5+ years minimum relevant business / market experience
- Knowledge of how to do UA on ad networks such as Facebook, Google, AppLovin, etc.
- Outstanding analytical skills to make data-driven decisions and strength in data analysis
- A good sense of gameplay experience and special attention to detail
- Strong knowledge and interest in mobile gaming
- Being results-oriented and metric-driven
About the company
Bigger Games aims to reach millions of users through its Marketing team.