Senior Growth Data Analyst

U.S. , Remote. Posted 4 months ago

The role

You will serve as a data partner to the Marketing team to shape and measure marketing strategy. You will build the analytical foundation, manage marketing measurement across various tools, and provide data-driven recommendations to influence investment decisions.

What you will do

Serve as the embedded data partner to Marketing.
Own the marketing measurement foundation across AppsFlyer, GA4, Firebase and Braze.
Connect data into clean, reconciled datasets in the warehouse.
Develop self-serve dashboards and recurring reporting.
Analyze the full funnel to surface growth opportunities.
Design, run, and read out experiments and A/B tests.
Build and maintain core models for LTV, ROAS, CAC/payback, and retention.
Translate analysis into recommendations for Marketing and leadership.

Required qualifications

4-7 years in marketing/growth analytics or data science.
Hands-on experience with AppsFlyer and GA4/Firebase.
Advanced SQL and comfort working with large-scale data in modern warehouse environments.
Strong grounding in marketing attribution, experimentation and statistics, funnel analysis, retention, ARPU, and LTV.
Proficiency with BI/visualization tools (Tableau, Looker, or similar).
Clear communicator.
Self-starter comfortable building from scratch in an ambiguous, fast-moving environment.

Nice to have

Crypto, fintech, or financial services experience.
Python or R for analysis and modeling.
Prior experience building LTV or retention models.
Experience building audience segments and activating warehouse data into ad platforms.
Bachelor's in a quantitative field.

Benefits

Unlimited PTO (for salaried FTE roles).
Mental wellness benefits.
Free 1:1 virtual visits with a licensed mental wellness professional.
Comprehensive competitive health benefits.
Work-from-home equipment reimbursements available to new hires.
Annual professional development budget.
Free 1:1 virtual visits with a career coach.
401k plan with employer match.

About the company

Binance.US is a licensed and regulated U.S. cryptocurrency exchange where users can buy, trade, hold, and earn digital assets. All roles supporting Binance.US are employed via BAM Management US Holdings Inc. or BAM Management Canada Holdings Inc.