Content Writer

The role

A Content Writer will shape stories on the website and landing pages to improve SEO. This person will build a content engine that blends storytelling with impact, consistency, and performance.

What you will do

• Craft articles, blogs, newsletters, website content, and educational resources.
• Translate technical or regulatory topics into clear, engaging, and accessible content.
• Analyse content performance and optimise strategy.
• Partner with Product, Engineering, Marketing, Design, Legal, and Business teams.
• Contribute to brainstorming sessions, content series, campaigns, and brand storytelling initiatives.
• Ensure storytelling remains cohesive, authentic, and aligned with BJAK's voice.
• Stay attuned to cultural trends, audience behaviors, and evolving content formats.
• Identify storytelling opportunities that resonate across different markets and communities.

Required qualifications

• 1–3 years of experience in content creation, storytelling, copywriting, or related creative roles.
• Strong storytelling ability across websites, landing pages, and blogsites.
• Understanding of digital platforms, audience behavior, and content trends.
• Ability to develop ideas and shape them into clear, engaging narratives.
• Excellent command of both English and Malay.
• A portfolio showcasing creative content work.
• Strong English communication.

Before you apply

• Portfolio review
• Online assessment or practical task
• Role-specific interview
• CEO / Final Interview

About the company

BJAK is a mobile-first insurance platform in Southeast Asia. The company aims to help people plan, save, and grow their money.