KOL Manager

The role

You will lead the influencer ecosystem across multiple platforms. You will work with creators, agencies, and internal teams to execute campaigns that strengthen brand visibility and drive engagement.

What you will do

• Identify, evaluate, and shortlist KOLs/influencers across various platforms.
• Source, brief, negotiate, onboard, and manage influencers.
• Oversee end-to-end campaign execution including timelines, approvals, and content reviews.
• Maintain influencer relationship databases and track deliverables.
• Develop and maintain affiliate partnerships.
• Track affiliate performance and optimize based on metrics.
• Stay updated on social trends, platform updates, and KOL best practices.
• Analyze campaign and affiliate performance including reach, engagement, and ROI.
• Prepare monthly reports and insights.
• Work with Creative, Marketing, Product, and Sales teams.

Required qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 3+ years of experience in Social Media, KOL/Influencer Marketing, or similar roles.
• Deep understanding of social media platforms, algorithms, influencer landscape, and content trends.
• Excellent written and verbal communication skills.
• Strong analytical skills with experience in influencer or social analytics tools.
• Ability to multitask, prioritize, and thrive under tight deadlines.
• Creative thinker with storytelling ability and an eye for engaging content.
• Strong attention to detail and organizational skills.
• Strong English communication is required.

Nice to have

• Fluent in Mandarin

About the company

BJAK is Southeast Asia’s largest insurance and financial services platform. Headquartered in Malaysia, it helps users access financial products through proprietary technologies.