Bjakcareer
Performance Marketing Lead (User Acquisition)
Global, Remote. Posted 12 days ago
The role
The Performance Marketing Lead will plan, manage and optimise paid user acquisition campaigns across various channels. This role involves managing advertising budgets and analysing campaign performance to improve efficiency and profitability.
What you will do
- Plan, manage and optimise paid user acquisition campaigns across Meta, Google, TikTok, AppLovin and other relevant channels
- Manage advertising budgets and allocate spend based on customer acquisition cost, ROAS, lifetime value and payback period
- Analyse campaign performance, conversion funnels and user cohorts to identify opportunities to improve acquisition efficiency and profitability
- Run structured experiments across audiences, bidding, landing pages and creatives to improve conversion and acquisition costs
- Work with creative teams to test ad concepts, messaging and formats, using performance data to guide production
- Measure acquisition performance using attribution tools, cohort analysis and incrementality testing
- Develop acquisition plans across markets and scale campaigns that meet profitability targets
Required qualifications
- 5+ years of experience in performance marketing or user acquisition
- Proven hands-on experience managing paid campaigns across Meta, Google, TikTok or AppLovin
- Experience managing substantial advertising budgets and scaling campaigns while meeting acquisition cost and profitability targets
- Strong understanding of CAC, ROAS, LTV, cohort analysis, attribution and payback periods
- Experience using mobile measurement platforms such as AppsFlyer or Adjust
- Experience running creative tests, analysing results and improving campaign performance
- Ability to analyse campaign and user-level data, identify performance issues and make budget allocation decisions
- Track record of personally managing and optimising acquisition campaigns, beyond agency coordination or strategy development
Nice to have
- Experience scaling user acquisition at a mobile gaming company
- Experience managing paid acquisition across multiple countries or markets
- Experience with incrementality testing, marketing mix modelling or advanced attribution methods
- Experience acquiring customers for fintech, insurance or other financial products
About the company
BJAK is a mobile-first insurance platform in Southeast Asia. The company aims to help people plan, save and grow their money through various financial services.