KOL Specialist

The role

You will lead the influencer ecosystem across multiple platforms. You will work with creators, agencies, and internal teams to execute campaigns that strengthen brand visibility and drive engagement.

What you will do

• Identify, evaluate, and shortlist KOLs/influencers across Instagram, TikTok, YouTube, Xiaohongshu, and other platforms
• Source, brief, negotiate, onboard, and manage influencers
• Oversee end-to-end campaign execution including timelines, approvals, content reviews, and KPI alignment
• Maintain influencer relationship databases, track deliverables, and nurture long-term partnerships
• Develop and maintain affiliate partnerships
• Track affiliate performance and optimize based on metrics
• Stay updated on social trends, platform updates, and KOL best practices
• Recommend new content ideas and campaign strategies
• Analyze campaign and affiliate performance
• Prepare monthly reports and insights

Required qualifications

• Bachelor’s degree in Marketing, Communications, or related field
• 3+ years of experience in Social Media, KOL/Influencer Marketing, or similar roles
• Deep understanding of social media platforms, algorithms, influencer landscape, and content trends
• Excellent written and verbal communication skills
• Strong analytical skills with experience in influencer or social analytics tools
• Ability to multitask, prioritize, and thrive under tight deadlines
• Creative thinker with storytelling ability and an eye for engaging content
• Strong attention to detail and organizational skills
• Strong English communication

Nice to have

• Fluent in Mandarin

Before you apply

• Online assessment or practical task
• Role-specific interview
• CEO / final round

About the company

BJAK is a mobile-first insurance platform in Southeast Asia. The company aims to help people plan, save and grow their money.