Creative Brand Strategist

The role

The Creative Brand Strategist will shape brand direction, elevate storytelling, and drive marketing initiatives across ASEAN. This role involves developing brand narratives, designing integrated marketing strategies, and executing creative campaigns.

What you will do

• Define and evolve Bjak's brand narrative, positioning, and messaging across markets.
• Lead the ideation and development of creative concepts for campaigns.
• Ensure brand consistency across all communication touchpoints and marketing activities.
• Plan and execute integrated brand campaigns to drive awareness, engagement, and lead generation.
• Work with designers, content creators, and cross-functional teams to translate strategies into creative assets.
• Monitor campaign performance and provide strategic insights.
• Oversee content strategy for social media, newsletters, and community channels.
• Build and nurture an active online/offline community.
• Develop initiatives to increase participation, advocacy, and brand loyalty.
• Collaborate with influencers, creators, and brand advocates.

Required qualifications

• 3–5 years of experience in brand strategy, creative strategy, digital marketing, or related fields.
• Strong understanding of branding, content development, social media, and community engagement.
• Ability to translate business goals into creative concepts and integrated brand strategies.
• Familiarity with content management systems, community platforms, and analytics tools.
• Excellent communication, storytelling, and strategic thinking skills.
• Proven ability to manage multiple projects with strong attention to detail.
• Highly proactive, adaptable, and comfortable working in a fast-paced, high-growth environment.
• Strong English communication.

Before you apply

• Candidates must be based in Singapore.
• Portfolio review
• Online assessment or practical task
• Role-specific interview
• CEO / Final Interview

About the company

BJAK is a mobile-first insurance platform in Southeast Asia. The company aims to help people plan, save, and grow their money through various financial services.