Creative Brand Strategist

The role

You will shape brand direction, elevate storytelling, and drive marketing initiatives to reinforce Bjak's positioning across ASEAN. This role involves strategic brand thinking and hands-on creative execution across campaigns, content, and community-building.

What you will do

• Define and evolve Bjak's brand narrative, positioning, and messaging across markets.
• Lead the ideation and development of creative concepts for campaigns.
• Ensure brand consistency across all communication touchpoints and marketing activities.
• Plan and execute integrated brand campaigns to drive awareness, engagement, and lead generation.
• Work with designers, content creators, and cross-functional teams to translate strategies into creative assets.
• Monitor campaign performance and provide strategic insights.
• Oversee content strategy for social media, newsletters, and community channels.
• Build and nurture an active online/offline community.
• Develop initiatives to increase participation, advocacy, and brand loyalty.
• Collaborate with influencers, creators, and brand advocates.

Required qualifications

• 3–5 years of experience in brand strategy, creative strategy, digital marketing, or related fields.
• Strong understanding of branding, content development, social media, and community engagement.
• Ability to translate business goals into creative concepts and integrated brand strategies.
• Familiarity with content management systems, community platforms, and analytics tools.
• Excellent communication, storytelling, and strategic thinking skills.
• Proven ability to manage multiple projects with strong attention to detail.
• Highly proactive, adaptable, and comfortable working in a fast-paced, high-growth environment.
• Strong English communication.

Before you apply

• Portfolio review
• Online assessment or practical task
• Role-specific interview
• CEO / Final Interview

About the company

BJAK is a mobile-first insurance platform in Southeast Asia that helps people plan, save and grow their money. The company has teams working around the world with over 20 nationalities.