Director of Marketing

The role

The Director of Marketing sets the strategic vision for the brand and owns execution across brand, communications, and consumer growth. You will translate strategy into execution for brand campaigns, public relations, and acquisition.

What you will do

• Own the Blackbird brand voice and identity across all consumer channels
• Develop culturally credible campaigns including copy, visual, and experiential
• Build Blackbird's presence in key cities and dining communities
• Partner with the Restaurants team to serve both sides of the network
• Own the external narrative including press, media relationships, and executive visibility
• Build and run a proactive PR strategy
• Manage relationships with PR agencies, freelance writers, and media contacts
• Prepare messaging and talking points for press and partnership announcements
• Drive diner acquisition across paid, owned, and earned channels
• Lead and develop a small in-house team

Required qualifications

• 8+ years of marketing experience, with meaningful time in consumer-facing roles
• 5+ years of leadership experience, with a builder's mindset
• Proven ability to build brands that create affinity
• Strong storytelling and communications instincts
• Experience building or running a PR / earned-media strategy
• Strong performance marketing chops
• Experience at a high-growth startup
• A writer's sensibility
• Passion for restaurants, food culture, and hospitality

Nice to have

• Experience in a two-sided marketplace
• Background in loyalty, rewards, or payments
• Existing media relationships and press experience in food, hospitality, or consumer tech
• NYC market experience and existing relationships in the dining space

Benefits

• Stock options
• Medical
• Dental
• Vision
• Flexible time off
• 401(k)
• Quarterly budget for Blackbird testing
• Anniversary travel
• Annual learning and development stipend

About the company

Blackbird Labs is a loyalty and payments platform establishing connections between restaurants and customers. It offers a customizable loyalty programming platform and a consumer app.