Blackbird Labs Inc

Product Marketing Manager

New York. Posted 5 days ago

The role

You will define and execute strategies to drive awareness, adoption, and engagement with Blackbird's products. This cross-functional role involves collaborating with Product, Design, Research, Engineering, Sales, Operations, and Data teams to bring features and programs to market.

What you will do

  • Own positioning and messaging.
  • Define value propositions and unify the Blackbird voice.
  • Lead product launches and execute end-to-end GTM strategies.
  • Drive lifecycle marketing via email, push, in-app messaging, and in-restaurant touchpoints.
  • Build training, pitch decks, and collateral for staff, Sales, and Account Management.
  • Partner with Product, Design, and Engineering to bring market and user insights into roadmap decisions.
  • Translate complex product mechanics into clear narratives.
  • Track key launch metrics and utilize AI tools to scale content, research, and lifecycle execution.

Required qualifications

  • 4-6 + years of product marketing experience in consumer tech, hospitality tech, fintech, or marketplaces.
  • Proven track record marketing to multiple audiences and leading complex launches.
  • Expertise in lifecycle marketing, retention, and engagement across email, push, and in-app channels.
  • Exceptional storyteller adept at simplifying complex product mechanics into compelling narratives.
  • Scrappy, cross-functional leader with a passion for hospitality and building programs from scratch.

Nice to have

  • Experience with loyalty, rewards, membership, or consumer fintech/payment products.
  • Track record of building product marketing programs from 0 to 1.
  • Excitement about leveraging AI to scale marketing research, content, and execution.

Benefits

  • stock options
  • medical
  • dental
  • vision
  • flexible time off
  • 401(k)
  • quarterly budget for Blackbird testing
  • anniversary travel
  • annual learning and development stipend

About the company

Blackbird Labs is a loyalty and payments platform establishing connections between restaurants and their customers. It offers a customizable loyalty programming platform and a consumer app.