Outbound & Lifecycle Marketing Specialist

The role

This person will own outbound and lifecycle messaging across B2B and B2C audiences. They will partner with leadership on direction and own execution end-to-end.

What you will do

• Build and maintain outbound lists and enrichment workflows using Clay
• Launch, manage, and optimize cold email campaigns in Instantly
• Own inbox health, deliverability, warm-up, and reply categorization
• Sync replies, outcomes, and lifecycle stages into HubSpot
• Continuously test messaging by segment, persona, and intent
• Build segmented audiences across lead, prospect, and customer stages
• Execute nurture, re-engagement, abandoned inquiry, and expansion campaigns
• Manage compliance, suppression logic, and list hygiene
• Collaborate with the Social Media Manager to align themes, CTAs, and timing
• Partner with leadership on ICPs, testing priorities, and iteration

Required qualifications

• Minimum of 4 years of hands-on experience in outbound, lifecycle marketing, or RevOps-adjacent roles
• Direct experience executing email and CRM campaigns
• Experience supporting both B2B and B2C audiences
• Strong understanding of deliverability, segmentation, and channel tradeoffs
• Clear written communicator with a bias toward execution
• Comfortable operating with high-level direction in a fast-moving environment

Nice to have

• Support compliant, high-intent SMS use cases
• Experience with platforms such as Twilio or similar is a strong plus

Benefits

• Competitive compensation
• Flexible, fully remote work environment
• Opportunity to directly influence pipeline and revenue
• Close collaboration with strategy, social, and GTM leadership
• Exposure to modern outbound, CRM, and AI-enabled workflows

About the company

BlackBox Strategies is a revenue execution agency that helps businesses grow through disciplined GTM strategy, outbound execution, and lifecycle optimization. They design and operate revenue systems across email, CRM, and digital channels.