Developer Marketer

The role

The Developer Marketer will own how developers find, understand, and adopt Blacksmith. You will work with the engineering team to manage documentation, plan product launches, and manage social media presence.

What you will do

• Keep documentation accurate, informative, and useful to coding agents.
• Redefine how documentation looks and reads.
• Plan and run launches for new products and features.
• Build a repeatable playbook for launch announcements, media kits, social posts, and emails.
• Enable the sales team to speak to new features.
• Track engagement and adoption metrics after a launch.
• Publish regular content on X, LinkedIn, and other platforms.
• Identify interesting engineering work to share.
• Create short videos and graphics.
• Engage with the developer ecosystem on socials.

Required qualifications

• Are technical.
• Have built software and can read a PR or design doc and explain why it matters.
• Can deeply understand the product and roadmap well enough to demo it from memory.
• Have shipped docs, launches, videos, threads, or posts that resonate with developers.
• Write engaging and convincing copy with a point of view.
• Are chronically online and know what is trending on developer X and Hacker News.
• Have a high motor.
• Enjoy working in person 5 days a week in SF or NYC.

Nice to have

• You've run launches at a developer tools or infrastructure company.
• You make videos and graphics yourself, or are eager to learn with agentic tools.
• You've built and maintained an audience of your own.
• You have experience testing and measuring what works.

Benefits

• Medical, Vision, and Dental insurance.
• Competitive base + equity.
• 401k match.
• Unlimited PTO.
• Annual offsite.
• Early-exercise stock options
• 12 weeks fully paid parental leave (US)

Before you apply

• An intro call, then 1-2 conversations with a founder or member of the team.
• On-site: you will be given an example product/feature to plan and build a launch for in one day.

About the company

Blacksmith builds infrastructure to run CI workloads fast using a global fleet of bare-metal machines. The company has grown 20x in 2026 and is extending its CI infrastructure into a broader platform.