Blitzy
Paid Media Manager
Cambridge, MA. Posted 11 days ago
The role
You will own paid acquisition strategy across digital channels like Google, LinkedIn, Reddit, and X. You will execute full-funnel campaigns and use analytics to optimize performance and manage budgets.
What you will do
- Own paid acquisition strategy across Google, LinkedIn, Reddit, X, and other digital advertising channels.
- Execute full-funnel marketing campaigns to generate awareness and move audiences through the buying journey.
- Analyze campaign performance, audience behavior, and funnel metrics using tools like PostHog and BigQuery.
- Experiment with targeting, messaging, creative, and channel strategies.
- Manage paid media budgets and channel investment.
- Collaborate with leadership and cross-functional teams to align with go-to-market priorities.
- Leverage AI, automation, and tools like Claude Code to streamline campaign execution and scale operations.
Required qualifications
- 5+ years of experience in performance marketing, growth marketing, paid acquisition, or digital advertising.
- Bachelor's degree in Marketing, Business, Analytics, or a related field; equivalent practical experience is equally valued.
- Proven experience building, managing, and optimizing paid advertising campaigns across Google Ads, LinkedIn Ads, and other digital advertising platforms.
- Demonstrated experience managing significant paid media budgets.
- Strong analytical skills to interpret campaign data and translate insights into optimizations.
- Hands-on experience with marketing analytics and reporting tools such as PostHog, BigQuery, Excel, or Google Sheets.
- Deep understanding of full-funnel marketing, audience segmentation, demand generation, and paid acquisition strategies.
- Ability to move quickly, experiment, and continuously iterate on campaigns.
- Experience using AI tools, particularly Claude Code.
- Strong communication and collaboration skills.
Nice to have
- Experience within B2B SaaS or high-growth technology companies
About the company
Blitzy is a Cambridge, MA based AI software development platform that builds custom software autonomously. They are backed by multiple tier 1 investors.