Director of Enterprise Marketing

The role

The Director of Enterprise Marketing will lead strategic growth and partnerships for the Enterprise Business Unit. This person will drive opportunities via media user acquisition, ecosystem integrations, and retail distribution.

What you will do

• Develop and own the enterprise go-to-market strategy across product lines.
• Define and refine product positioning and messaging.
• Collaborate with product management and engineering to communicate technical value propositions.
• Partner with sales and business development to enable revenue growth.
• Lead strategic campaigns and thought leadership initiatives.
• Manage and mentor a small team of marketing professionals and external partners/agencies.
• Track and report on marketing performance, pipeline impact, and market feedback.

Required qualifications

• 10+ years of marketing experience.
• At least 5 years in enterprise B2B or product marketing leadership roles.
• Proven success leading enterprise go-to-market efforts from strategy through execution.
• Strong background in technical marketing.
• Prior experience in SaaS, fintech, banking, or payments companies at the enterprise level.
• Excellent communication and storytelling skills.
• Data-driven approach to decision making.
• Experience working cross-functionally with sales, product, and engineering teams.
• Bachelor’s degree in marketing, business, or a technical discipline.
• Familiarity with Bitcoin, blockchain, or crypto technologies and the broader digital asset ecosystem.

Nice to have

• MBA or equivalent experience

About the company

Blockstream is a leading Bitcoin company providing infrastructure solutions for enterprises, institutions, and individual Bitcoin users. It was founded in 2014 by Dr. Adam Back and a group of cryptographers and engineers.