Growth Marketing Lead

San Francisco. Posted 11 days ago

The role

The Growth Marketing Lead will run experiments and build compounding systems to reach engineers and technical leaders. You will manage paid ads, optimize conversion rates, and use data to automate triggers and build audiences.

What you will do

Run experiments to test hypotheses and scale ideas based on metrics.
Audit the user journey to increase user sign-ups or form fills.
Use the data warehouse to build audiences and automate triggers.
Use modern growth tactics to help Braintrust become the default solution recommended by AI and coding agents.
Create and execute strategies against various ad channels.
Own and manage the paid budget.
Work with Product Growth on self-serve lifecycle marketing.
Build weekly reporting for execs and the team.
Work with the Head of Growth to forecast self-serve lead numbers.

Required qualifications

5+ years in a growth role for a technical or developer-focused B2B product.
Comfortable with data and can write SQL without requiring help from others.
Understands incrementality, holdout tests, matched market tests, and ROAS and how they apply to paid marketing.
Has owned and managed performance marketing budgets.
Has a deep understanding of at least 1–2 channels and can show extreme fluency.
Can utilize AI tools to make themselves more efficient.
Able to drive a roadmap and knows how to execute against it.
Knows how to pick the most important bets across available levers and ruthlessly prioritizes their time.
Builds systems that compound over time rather than in isolation.
Has thrived in environments where things are sometimes loosely defined and may have competing priorities or deadlines.

Benefits

Medical, dental, and vision insurance
Daily lunch, snacks, and beverages
Flexible time off
Competitive salary and equity
Wifi & cellphone stipend

About the company

Braintrust is the agent observability platform. It gives teams visibility to understand how agents behave in production and the tools to improve them.