Principal Product Manager, Data Products & Integrations

The role

This person will lead data products and integrations strategy. They will define how the platform packages, governs, distributes, and scales identity, audience, activation, and partner-facing capabilities.

What you will do

• Lead data product and identity strategy.
• Define strategic direction for identity graph capabilities, audience products, activation workflows, and reusable data assets.
• Determine how data products reach customers, partners, platforms, APIs, clean rooms, marketplaces, internal systems, and direct customer workflows.
• Create a product-led integrations roadmap.
• Manage identity and data products as reusable platform assets.
• Partner with Engineering, Data Science, Privacy, Legal, Partnerships, Sales, Customer Success, and Operations.
• Prioritize roadmap investments based on customer value, revenue, privacy risk, and complexity.
• Build privacy-safe products for regulated healthcare commercialization use cases.

Required qualifications

• 8+ years of product management experience, ideally with data-heavy, platform, identity, audience, adtech, martech, healthcare data, or integration products.
• Ability to turn ambiguous data and infrastructure opportunities into clear product strategy, roadmap priorities, and customer-facing value propositions.
• Strong understanding of data products, APIs, data pipelines, partner integrations, data quality, measurement, and platform scalability.
• Experience working cross-functionally with engineering, data science, commercial, privacy, legal, and customer-facing teams.
• Ability to evaluate tradeoffs across customer demand, revenue potential, strategic differentiation, feasibility, privacy risk, operational complexity, and reuse.
• Strong communication skills.
• High-agency working style with comfort operating in fast-paced environments.
• Commitment to building rigorous, privacy-safe products for regulated healthcare commercialization use cases.

Nice to have

• Experience with identity resolution, graph products, tokenization, audience activation, clean rooms, or healthcare media measurement.
• Familiarity with healthcare commercialization, pharmaceutical marketing, regulated data environments, or privacy-preserving data collaboration.
• Experience building partner ecosystems, integration marketplaces, self-serve APIs, or reusable platform capabilities.
• Comfort translating technical data concepts into commercial narratives, enablement materials, and executive-level recommendations.
• Experience defining product success metrics across adoption, revenue influence, quality, match rate, latency, support burden, and customer outcomes.

Benefits

• Competitive Salary
• Comprehensive Benefits
• Equity Opportunities

Before you apply

• Applicants must have legal authorization to work in the U.S. without the need for current or future sponsorship

About the company

BranchLab is transforming healthcare commercialization with Pathwai™, the industry’s first Semantic Activation Platform. Their AI-native technology helps healthcare organizations make smarter commercialization decisions.