Branchlab
Technical Product Marketing Manager
Boulder, CO, Remote. Posted 2 months ago
The role
This person will own the strategy and content for platform education, integration guidance, and technical enablement. They will translate technical requirements into clear materials and help evolve product knowledge for AI-enabled experiences.
What you will do
- Own the strategy and content for platform education, integration guidance, product knowledge, and technical enablement.
- Translate APIs, data flows, integrations, platform functionality, and technical requirements into clear materials.
- Partner with Product and Engineering to ensure new features are understandable and ready for adoption.
- Shape how product knowledge is structured for AI assistants, MCP, and agent-enabled support.
- Create and maintain user guides, integration guides, implementation resources, workflows, FAQs, and training materials.
- Develop product demonstrations and enable Sales and Client Services.
- Identify opportunities to make onboarding and platform usage more intuitive and self-service.
- Serve as a bridge between technical teams and the commercial organization.
Required qualifications
- 6+ years in technical product marketing, product marketing, product enablement, solutions consulting, technical writing, or a related technology role.
- Deep working knowledge of APIs, integrations, data workflows, developer platforms, and AI-enabled products.
- Ability to communicate emerging AI technologies such as retrieval-augmented generation, Model Context Protocol (MCP), tool calling, and AI-native product experiences.
- Exceptional ability to turn complex product functionality into clear, useful experiences for different audiences.
- Strong written communication, organization, and attention to detail.
- Experience partnering closely with Product and Engineering teams.
Nice to have
- Experience with SaaS, data platforms, healthcare technology, or AI products
Benefits
- Competitive Salary
- Comprehensive Benefits
- Equity Opportunities
Before you apply
- Applicants must have legal authorization to work in the U.S. without the need for current or future sponsorship
About the company
BranchLab is transforming healthcare commercialization with Pathwai, the industry's first Semantic Activation Platform. Their AI-native technology helps healthcare organizations make smarter commercialization decisions.