Sr. Director of Product, Measurement & Optimization

The role

You will own the product vision, strategy, and roadmap for healthcare advertising measurement, attribution, outcomes analysis and optimization. You will work with the CTO and CEO to lead measurement strategy and develop AI-powered insights.

What you will do

• Own the product vision, strategy, and roadmap for healthcare advertising measurement, attribution, outcomes analysis and optimization.
• Define scalable, scientifically credible measurement methodologies.
• Develop strategies for healthcare outcomes data, measurement partnerships, clean rooms and privacy-safe measurement capabilities.
• Lead development of AI-powered insights, recommendations, and optimization workflows.
• Engage pharmaceutical customers and industry partners to translate market needs into products.

Required qualifications

• 10+ years of relevant experience, including 5+ years in product management and leadership of advertising or healthcare measurement products.
• Direct ownership of a pharmaceutical advertising measurement, healthcare attribution, or healthcare outcomes measurement product.
• Hands-on experience with healthcare incrementality, exposed-control studies, attribution, or outcomes measurement methodologies.
• Experience working with pharmaceutical manufacturers, healthcare agencies, media platforms, or healthcare data providers.
• Demonstrated experience leading data-intensive products from strategy through launch and commercial adoption.

Nice to have

• Experience with Veeva Crossix, IQVIA or comparable platforms.
• Familiarity with media mix modeling, advanced attribution, experimental design, and privacy-safe measurement frameworks.
• Experience bringing AI-powered analytics, insights, or decision-support products to market.
• Understand healthcare data ecosystems, clean rooms, DSPs, and measurement partnerships.
• Experience presenting measurement methodologies, study results, and commercial insights to pharmaceutical brands, agencies, and senior stakeholders.
• Experience defining product strategy and influencing cross-functional teams in high-growth organizations.
• Entrepreneurial, hands-on leadership style with the ability to build teams as the organization scales.

Before you apply

• Applicants must have legal authorization to work in the U.S. without the need for current or future sponsorship

About the company

BranchLab's mission is to make healthcare commercialization more effective, efficient, and responsible. Their AI-native platform, Pathwai™, helps healthcare marketers create and improve advertising audiences.